Create and Launch Your Online Course to Increase Your Reach, Impact & Income
Are You Ready to Light Up the World with Your Message?
Discover a proven step-by-step system for launching your online course while staying true to your values and authentic message.
Imagine reaching thousands of people around the world with your teachings...
Imagine tapping a source of unlimited income potential for your business...
And imagine offering your teaching content online without compromising the transformative experience for your students...
If you resonate with this, then you’re ready to take your teaching to the next stage…to step into your fullest potential as a global teacher.
All around the world there are personal development teachers, authors, speakers, coaches and content experts, just like you, who are taking their teachings online and finding an unprecedented level of success...
The problem is... as the online learning arena explodes most teachers are overwhelmed by the jungle of platforms, technologies, marketing approaches, products and analytics available to them.
And this makes it nearly impossible to know where to start when it comes to building successful, highly-engaging and lucrative online courses — your online teaching platform.
And on top of that, translating experiential or transformational content into an online format can be challenging (at best) for even the most seasoned teacher.
Sadly, most give up before they really get started. Or some dive in and get poor results.
It’s easy to see why… without a proven roadmap to navigate this online jungle, it’s too easy for a good teacher or expert to get lost, needlessly wasting time and money while struggling to build their platform from scratch.
Why is Offering an Online Course Critical to Your Success?
The learning landscape has changed dramatically in just the last few years. More and more people are expecting to engage with teachers/experts and their content in an online format.
It's been predicted that in 2022 over 75% of ALL classes are being held online. That’s in K-12, colleges, technical learning, corporate learning, and personal development...everything!
And...the e-learning market is estimated to hike from $250 billion in 2020 to $1 trillion by 2027 (2021 Global Market Insights, E-Learning Market report).
What does this mean for you?
- If you haven’t yet made the full commitment to creating and launching a well-crafted online course…it’s time to begin. I’m sure you know this, but it can be daunting to just dive in and get started.
- If you want to continue to make a big difference in people’s lives, grow your community and students globally, and significantly increase your income... then offering online courses is the BEST way to accomplish all of this.
Here’s the KEY: Doing it the RIGHT way makes a huge difference in both your impact and your income. And committing to getting the support and coaching you need to create your "A-Level" course is the first most important step...
Introducing a powerful step-by-step training program for creating and successfully launching your online course...
Launch Academy is a highly-engaging online training program taught by eLearning expert Chris Kyle. It gives you a proven system to create YOUR transformative and lucrative online course so you can expand your reach, grow your income, and become a global messenger for an evolving world.
Launch Academy gives you ALL the frameworks, tools, templates, and coaching support—all in an engaged learning community—to create your "A-Level" online course and launch it successfully.
Meet Launch Academy Founder, Chris Kyle...
I’ve been helping teachers, authors, speakers, and change agents — just like you — build and launch transformative online courses and global learning communities for over 11 years.
As an educator, coach and eLearning expert, my passion is empowering course creators to light up the world with their message...so they can impact more lives and make a great living doing it.
My coaching and training programs have helped a wide variety of aspiring ‘global messengers’ create highly successful and engaging online learning programs while expanding their reach around the world. I’ve helped my clients and students generate over $4.5 million dollars in course launch revenue, with many earning $60,000 or more from their first course launch.
I also walk my own talk and have personally created and launched a number of successful online programs including the Power of Purpose Summit, the Man on Purpose online course, the Conscious Men’s Summit, and my flagship training Launch Academy.
Along the way I’ve coached and helped a wide variety of well-known teachers including Neale Donald Walsch, Jean Houston, Arielle Ford, Terry Patten, Linda Fitch, Robert Augustus Masters, and Susan Bratton…to name just a few.
But what excites me the most is helping up and coming teachers that have a powerful message to share with the world (that’s you)…to craft their powerful online course and successfully launch it to raving-fan students.
~ Chris
Transformative and Lucrative
You don’t have to ‘sell out’ to have both a transformative AND lucrative online course. I’ll personally guide you, along with my trained team to create online courses that are:
I saw the challenges that up-and-coming teachers were having in the online learning arena, so that’s why I decided to create Launch Academy — a proven and ‘field-tested’ training program to empower teachers and experts with a course launch system that makes the process of building online courses way easier and more successful.
By the end of the Launch Academy program, you’ll have all the tools and knowledge to launch an effective, transformative and lucrative online course. And you’ll be growing your community of learners across the planet too!
You’ll create this within a powerful community of other like-minded teachers and experts who will be your support during the program and beyond.
Putting ALL the Pieces Together: Your Integrated Launch System
I'll personally guide you through the online course creation process utilizing our 4 Essential Elements Model so you can offer an online curriculum that transforms your students and provides you a powerful base for teaching globally and increasing your income.
The 4 Essential Elements:
- Transformative Content for a better student learning experience
- Enrolling Messaging that attracts lots of the “right” students
- Effective & Converting Marketing for FILLING UP your course
- Engagement-oriented Technology to increase connection and motivation
Share Your Message
Build Your List
Impact Lives
Grow Your Income
Meet some first-time course creators who’ve used our system...
This is just a small sample of the successes that authors, teachers, experts and heart-centered entrepreneurs are having with their newly-created online courses. This is where they got started...
Christina
pratt
Energy Body Mastery
Students: 220
Countries: 20+
Course price: $297
Revenue: $65,340
DIPIKA DELMENICO
The Radiant Woman
Students: 45
Countries: 6
Course price: $297
Revenue: $13,365
Steven
KESSLER
Understanding Yourself & Others
Students: 91
Countries: 14
Course price: $297
Revenue: $27,027
What You’ll Learn in Launch Academy featuring
Chris Kyle and the Team
Module 1: Create Your Customized Launch Roadmap
In our first module, we’ll be exploring the factors that make an online course effective and successful — both for the student experience and for you financially. And we’ll focus on the first two building blocks: 1) your teaching Vision Statement; and 2) your Online Curriculum Roadmap. In this module you’ll discover:
- The critical Success Factors for creating, marketing and delivering an “A-level” online course
- How to create your Teaching Vision Statement and your Online Curriculum Roadmap
- The Launch Academy Master Dashboard template that will hold all the details for your course launches
- Defining the support you’ll need to be successful with your course launch (i.e. virtual assistant, program coordinator, etc.)
Module 2: Define Your Course Avatar
In this module, we’ll take the first step into the Course Development Framework process by exploring WHO you are creating the course for — that being your ideal student or “Avatar.” Here we flip the conventional thinking on it's head and focus not just on your course content, but rather on what moves and motivates your Avatar, the person who is paying to be in your course (get it). In this module you’ll discover:
- The overview of the Course Development Framework, a step-by-step process for translating your teaching content into a transformative learning experience while simultaneously defining the components of your authentic marketing message
- How to fully and deeply understand your ideal student, the “Avatar” for your course
- How to use the Fears/Frustrations and Aspiration/Wants Grids to better understanding the concerns and motivations of your Avatar
- How to begin translating this raw information into the core messaging for your course
Module 3: Design Your Course
In module 3 you'll learn how to apply all of your learning about your Avatar to defining the transformation that is possible for your participants in the course. And you’ll begin the process of creating your Authentic Messaging Blueprint that forms the core of how you will talk about your course in ALL of your materials. Then you’ll create your course outline after this work is done. In this module you’ll learn:
- How to develop your Authentic Messaging Blueprint so you know the best way to speak directly and effectively to your core audience
- How to develop your online course content in concert with your marketing message — they are not separate, they are interwoven
- How to best structure and describe your course content using the Course Outline Template
- How to conduct Avatar Interviews to help you finalize your Authentic Messaging Blueprint
Module 4: Write Your Copy and Marketing Plan
In this module you’ll learn how to translate your Authentic Messaging Blueprint into the various pieces of high-converting copy you’ll need for your launch. You will define your Marketing Plan, which will include the process of finding the right marketing partners to help spread the word about your course. We’ll also talk about the technology you’ll need to support the mechanics of launching your course. You’ll discover:
- How to create your Launch Marketing Plan which includes defining your Marketing Funnel, the email campaigns, partner commitments, online advertising and social media campaigns
- How to translate your core messaging (from your Authentic Messaging Blueprint) into copy for your emails and web pages, especially for your free online event (webinar) and course Sales Page
- How to define, approach and track your Marketing Partners (aka JV or Affiliate Partners) using the Partners Tracking tab in your Master Dashboard.
Module 5: Build Your Launch Pages
Having the right visual ‘look and feel’ to represent your programs and you as a teacher is key to attracting your potential students and converting them into purchasers of your course. In this module we’ll not only dive into the creative design aspects of the online course materials, but you’ll also learn the most effective way to construct the opt-in pages, sales pages and promotional materials you’ll need to market and sell your course. You’ll discover:
- How to conduct an effective Design Brief Session to define the overall creative look and feel for your course pages
- How to build your launch pages (free webinar and course sales page), and create your marketing banners, email templates and other marketing materials
- How to integrate your existing marketing copy with your page design to create effective, high-converting pages.
- How to assemble your Affiliate Partner Media Kit to equip your marketing partners with the materials they need to reach the widest possible audience for your programs
- How to put together your Technology Platform including: email marketing and database, payment gateway, and course delivery platform
Module 6: Create a Powerful Free Preview Event
A critical aspect of a successful online course launch is being able to attract your especially-for audience, your Avatar, into your “Free Preview Event” (i.e. your webinar or masterclass). In this module, you’ll explore what will be the best content to teach in your Preview Event so that it’s a natural lead-in to your course. You’ll also begin crafting your free Preview Event script including how you share the 'offer' of your course. You’ll discover:
- How to define your content and marketing copy for your Free Preview Event so it is a natural and compelling lead-in to your course.
- How to write an effective Preview Event script for your launch using the Preview Event Formula to increase conversions into your paid program
- How to apply your Authentic Messaging Blueprint to the creation of your Preview Event registration page, and to the email copy you’ll need for your partners and you
Module 7: Manage Your Launch Campaign
Now that you’ve attracted the eyes and ears of a wide audience of interested potential students through your Free Preview Event, we dive into the work of crafting your offer for the course, and converting leads into sales. You'll learn how to implement your Marketing Plan, including the tactics and management of your email and social media campaigns. We’ll also dive into the final component of added value for your online course — your Bonus Package. You’ll discover:
- How to define and set up your Email Campaigns, and your social media and online ads campaigns too (optional).
- How to best construct the hottest Bonus Package for your course sales page
- How to implement your Course Selling Sequence using our spreadsheet template (email, social media and ad campaigns and JV Partner management)
- How to plan for a ‘Pilot or Soft Launch’ of your course so you can test all of your systems and get helpful feedback on your content and delivery from your participants
Module 8: Deliver Your Course
In our final module, we put it ALL together to create a great onboarding experience for your participants, and then LAUNCH the first session of your course. We’ll focus on finalizing your content and all your participants materials for the course, and then set-up all the systems and technologies to deliver an engaging and interactive course experience for your students. You’ll discover:
- How to create your online Course Delivery Plan that focuses on the practices, homework and cohort engagement activities that make for a transformative experience
- How to build out your Course Website or portal using your chosen back-end technology for this such as AccessAlly, Teachable or Kajabi (or others).
- The best way to integrate all your delivery technologies into a powerful learning experience including video calls, teaching videos, and course PDF materials
- How to establish a Course Communication Plan for all participants
What People are Saying About Chris and Launch Academy...
Launch Academy guided me step-by-step through the process of a successful course launch...making even the tough parts completely doable. The program kicked me into gear and made it all happen. For my “Pilot Launch” I ended up with 52 people from 9 different countries, grossing more than $15,000...which totally blew me away! Anyone with teaching content or expertise to share with the world would benefit from using Launch Academy as their launch pad...the system works!
ADAM LEHMAN
Creator of Integrative Wellness Facilitator Training [FastTrack student]
After completing Launch Academy I thought to myself...I'm SO glad I didn't try to figure this all out on my own. This training shows you exactly what you need to do, and when you need to do it, so you can be completely prepared for your launch without the last-minute scrambling. I can honestly say the launch experience has been completely stress-free, and it feels almost effortless. If you follow the roadmap Chris has developed for Launch Academy, you will finally get your course launched...successfully!
SHALVAH ORAH
Creator of the Guide Your Tribe Course
Working with Chris has been amazing. He has been supportive and honouring of our teaching and has helped us to articulate it in a way that feels authentic to us and spreads the message to a wider, global audience. We were delighted to have over 1200 people from over 50 countries register for our first launch webinar, with more than 550 people showing up live. What is unique about Chris is that he has the technical knowledge, launch system and copywriting brilliance plus a deep care for his clients and respect for our teaching.
DONNA MCCALLUM & TIMEA KULCSAR
Creators of The Flow Experience
The detailed step-by-step process Chris teaches in Launch Academy helped me completely revamp the marketing and content of my high-end 12-week online course, and I doubled the number of students by doing it his way (in other words, the right way!). I exceeded my high hope for the number of students in the course, and doubled my revenues. I figure I got a 5-to-1 return on my investment in Launch Academy. I’m now going through the launch process again, using what I learned, and got more than 3,000 people into my introductory webinars!
LION GOODMAN
Creator of Clear Beliefs Coach Training
Success Stories from Launch Academy Participants
LION GOODMAN
Creator, Clear Beliefs Coach Training
DIPIKA DELMINICO
Author, The Ayurvedic Woman
How Launch Academy Works and What You’ll Receive...
A High-Touch, High-Engagement Approach to Guiding You Step-by-Step Through the Course Launch Process
You will be walked through every step of the process of creating and launching your online course. You’ll be fully supported in this course through...direct interaction with Chris on the Inner Circle group coaching calls (Zoom); 1-to-1 coaching sessions with Chris Kyle trained Launch Academy coaches; all the course materials including training videos and the Launch Toolkit (guides and templates); learning interactions with your fellow participants; and personalized support and attention from the Launch Academy team.
And you’ll also be learning from Expert Faculty members who are committed to your long-term success. You have a whole team of people behind you making sure you have everything you need for your LAUNCH!
16 Training & Tutorial Videos
The training videos are split into 2 categories for each module: one general teaching video; and one practical tutorial video related to the key tool or assignment given in each module.
You'll get clear instruction for each module via these videos as well as the documents and templates that go along with them. This allows us to spend more time coaching, answering questions and brainstorming on the live calls.
You'll have Lifetime Access to these videos and all the other course materials.
1-to-1 Coaching Sessions
Course Creation and Launch Coaching with Joshua Gribschaw-Beck
In these three live Zoom 1-to-1 sessions Joshua will support you in:
- Laying the groundwork for your launch and helping you get crystal clear on creating the best approach for your Course Strategy and Development.
- Providing strategic guidance and insightful input on all your creative components, your Avatar, and your marketing plans.
- Implementation and technology planning plus a focus on executing your Launch (marketing and course delivery).
- Move forward in Launch Academy coursework with key milestone dates identified and he’ll answer related questions that might come up in between 1 to 1 sessions.
Copywriting Coaching with Lisa Manyon
In this 1-to-1 session, Lisa will:
- Review your webinar and sales page drafts prior to launch.
- Share pro tips to connect with your audience and suggestions on how you can align your message with the Authentic Blueprint Messaging framework.
- She'll also evaluate your copy drafts to help you find your voice without being "salesy."
Custom Course Website
You’ll have access to all the course materials and resources via our private, customized Course Website.
Because you'll have Lifetime Access to the Launch Academy course website, you can easily go back and reference the materials and the videos as you do your second and third launches (and beyond).
Private Facebook Group
This will be your home for all ongoing connection with your peers in the course during AND after the program. It’s a place to share ideas and resources and stay connected with your fellow ‘Launchies’ -- for practical and moral support.
This is a private Facebook group and is by invitation only for Launch Academy participants.
Launch Toolkit
The Launch Toolkit includes Templates, Copy Samples, Checklists, and
Planning Tools to help make your launch planning and implementation much easier, and your marketing campaign more effective.
The templates will help you at every step of the process and save you a ton of time and headaches. The sample copy templates for your emails and your landing pages will be extremely helpful too.
Concierge Support
You’ll receive a high-level of personalized customer care and support from Chris and his team throughout your work in the course. We’ll respond promptly to any questions you may have, and provide resources to you, if needed.
We will also be able to answer all of your questions on our bi-monthly Inner Circle group calls, which will provide you additional support.
It’s Not Just a Course. It’s a Community!
You'll be part of an engaged, like-minded learning group throughout your time in the course — it’s your Launch Academy Learning & Support Community. We see this as a community-driven course in that you’ll be learning from each other too, supporting each other’s work, and potentially partnering with your fellow participants on your course launches. Many past students have said this was a huge benefit.
You’ll connect and bond with your course-mates during our time together, and surely find ways to help each other be successful. These relationships may last a lifetime.
Check Out the Course BONUSES Worth $10,171!
1
6 Months INNER CIRCLE LIVE COACHING CALLS
with Chris kyle
($3,000 value)
2
Easy-to-edit course Launch pages
($1,800 value)
No problem.
Receive these Easy-To-Edit tested and proven webinar registration page and course sales page templates for you or your team member to upload and easily edit on our preferred tech platform. These templates follow the Launch Academy way of launching your online course.
3
3 Months ACCESS to THE JoinT Venture (JV) Directory
Every Connection You Need To Grow Your Business
($1,274 value)
We're partnered with the team at JV Directory to give you access to their platform for 3 months which has over 1,000 experts, coaches, speakers and business owners looking to partner and collaborate in growing each other's online businesses.
- 3 Months Access to the JV Directory ($174 Value)
- 3 Monthly Live Networking Calls ($150 Value)
Plus Live Training Classes:
- "How to Approach Joint Venture Partners Even If You Don't Have a Big Email List ($200 Value)
- "How To Use Our Joint Venture Directory" ($200 Value)
- "How To Be Joint Venture Ready" ($200 Value)
- "How To Get On Podcasts as a Guest and Be Podcast Ready" ($200 Value)
4
Six Expert Faculty Sessions
($2,400 value)
I'm honored to have a group of very accomplished online entrepreneurs and teachers to support us in the course by bringing their particular expertise to the table. It’s always powerful to get the deep insights and tips from a true specialist. We’ll be covering these additional important topics in these Launch Academy exclusive live sessions: strategies for list building, creating powerful 'lead magnets', writing high-converting copy, key techniques for speaking powerfully, podcasting to build your tribe, and creating #1 bestselling books.
Everything in Launch Academy will be RECORDED, so you’ll never miss any live sessions including the Group Calls and Expert Faculty calls.
LORNA
LI
List Building
CHRISTOHER
VAN BUREN
Lead Magnets
LISA
MANYON
Copywriting
JONATHAN
BENDER
Speaking
KATHRYN
KEMP GUYLAY
Podcasts
GEOFF
AFFLECK
Publishing
Lornia Li: The Fastest Ways to Grow A Soul-Aligned Email List...In the Thousands
Christopher Van Buren: Creating Your Irresistible Free Offer
Lisa Manyon: Writing Copy that Connects with Passion Points
Jonathan Bender: The Fundamentals of Being a Great Speaker
Kathryn Kemp Guylay: Connect Your Message with Your Tribe through Podcasting
Geoff Affleck: Become a Bestselling Author to Build Your Brand & Grow Your Business
5
promotion for
your course launch
($1,500 value)
I will promote your online course to my newsletter when it launches as a way to support you as one of your first marketing partners!
6
Bestseller Bootcamp ONLINE COURSE
($197 value)
You'll receive free access to Geoff Affleck's Bestseller Bootcamp—an online course showing you exactly how to write, publish and launch your first self-help or how-to book.
More Sharings from Launch Academy Participants
Launch Academy was designed and delivered to teach every participant a comprehensive and in-depth how-to in delivering a highly-effective and transformative online program. Unlike other programs that only teach you part of what you know and then encourage participants to sign-up for add-on services, I found Launch Academy gave me not only the knowledge but the confidence to deliver the high quality program I expect to bring to the market. I have participated in many online programs and this is the gold standard by which I now evaluate other programs!
KEVIN SMITH
Creator of Passion Never Retires
If you are wanting to get yourself launched, I don't think there is a better course out there for helping you to comprehend and take the steps that are necessary to do this. Every session was presented impeccably, and built structure on the previous session. Chris and his Expert Faculty were inspiring and methodical. My mentoring sessions with Chris really got the creative juices flowing. I will be integrating and translating the material presented for years to come.
ELIZABETH PATRIC
Founder of Spiritwater Gardens
Before joining Launch Academy, I had NO idea where to begin or what steps I needed to take to convert my book content into an online course that people would want to take. As the course progressed, my concerns evaporated. Chris provided a step-by-step roadmap for action, and he also modeled what he was teaching. He created a field of learning and support for all of us in the program. We were learning. We were growing. I now have a clear course development system to create a transformational experience that can serve my community ALL over the world!
LINDA CURTIS
Speaker and author of Honorable Closure
This course provided SO much value, helping me to get really clear on my messaging as I was building my business, writing my first book and engaging on social media. Even though I didn't launch a course in 6 months like I thought I'd do when I first registered, the clarity I got from this work helped me to create other products/content and start building my platform. And I know that when I'm ready to launch my course this year, I'll be much more confident and clear.
KIM RECORD
Author and creator of Body Love
ENROLL Now IN Launch Academy
Launch Academy is an 8-module training program in which you can move through the course at your own pace.
Included with Launch Academy:
PLUS This Bonus Package
Valued at $10,171 Including:
TOTAL VALUE OF LAUNCH ACADEMY COURSE + BONUSES = $13,368
* 1-to-1 coaching sessions with Launch academy team expire after 6 months from enrollment date.
$1597 $1,197 per month for 3 months
NO RISK GUARANTEE
Absolutely NO RISK Guarantee: I'm so confident that Launch Academy works that I guarantee it! Simply follow the steps in Launch Academy to create and launch your online course, and if your gross course revenue doesn't exceed your Launch Academy tuition costs we'll refund 100% of your tuition.
Full description of course Terms & Conditions
NEED HELP WITH YOUR DECISION?...
Schedule a free 15-min consultation with Chris to discuss your unique situation to see if Launch Academy is right for you.
Email us at support@chriskyle.com We're happy to help.
Getting Your Return on Your Investment...
We realize that Launch Academy may be the most important investment you make this year in taking your teaching and your business to the next level.
Our commitment to you is to ensure that you feel like you have maximized the return on your investment as you take what you learn in the program to launch not only your first online course, but as many other courses and products in the future.
Even with just as few as 25 participants in your intro course, you're likely to make a 2x to 3x return on your investment for the Launch Academy enrollment fee.
With our simple calculation grid, you can see how you are likely to make back your investment in Launch Academy quickly and many-fold over.
# of Participants | Revenue |
|---|---|
25 | $7,425 |
50 | $14,850 |
100 | $29,700 |
200 | $59,400 |
* Examples are based on launching a 6 or 7 module intro course with a course fee of $297. Results not guaranteed.
More Success Stories from Launch Academy Participants
I had a global audience I couldn’t get classes to. Chris offered the whole process from course creation to manifestation with deep marketing expertise, an authentic sensitivity to the ethics of my market, and superb help with the all of the technology and its integration. I, literally, could never have done this in this way without Chris’s expertise. And the success of my first online offering (with 220 participants from around the world) makes it all that much sweeter.
CHRISTINA PRATT
Energy Body Mastery Course
I'd been teaching courses in person for many years and was ready to add teaching online, but found the prospect overwhelming. How do I attract students? What software do I use? Where do I start? In Launch Academy, Chris walks you through the entire process, step-by-step. I followed the steps and had a big, successful launch: 91 students and revenues over $26,000. And now I have a template for how to turn my knowledge into income for the rest of my life. I'm very careful about what I recommend to my students, but I can wholeheartedly recommend Launch Academy.”
STEVEN KESSLER
Creator, Understanding Yourself & Understanding Others
FAQs
How does this online course work?
Do I need any special equipment for this program?
What are the dates for the Inner Circle group coaching calls with Chris?
What if I miss an Inner Circle coaching call or a 1-on-1 coaching session?
Can I submit my question ahead of time and then watch your answer on the recording later?
Can I take this program with my business partner or my assistant/coordinator?
What if I have just created some new teaching content but have not taught it yet?
What happens after I enroll in Launch Academy?
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