What if... you could reach thousands more people around the world with your teachings?
What if... your business had nearly unlimited income potential, ready for you to tap?
What if... you could offer your teaching content online without compromising the transformative experience for your students?
All around the world there are personal development teachers, authors, speakers and content experts, like you, who are taking their teachings online and finding an unprecedented level of success...
The problem is... as the online learning arena explodes most teachers are overwhelmed by the jungle of platforms, technologies, marketing approaches, products and analytics available to them.
And this makes it nearly impossible to know where to start when it comes to building successful, highly-engaging and lucrative online courses — your online teaching platform.
And on top of that, translating experiential or transformational content into an online format can be challenging (at best) for even the most seasoned teacher.
Most give up before they really get started. Or some dive in and get poor results.
It’s easy to see why… without a proven roadmap to navigate this online jungle, it’s too easy for a good teacher or expert to get lost, needlessly wasting time and money while struggling to build their platform from scratch.
The learning landscape has changed dramatically in just the last 5 years. More and more people are expecting to engage with teachers/experts and their content in an online format.
It's predicted that by 2020 over 50% of ALL classes will be held online. That’s in colleges, technical learning, corporate learning, and personal development... Everything.
The first level teaching -- introductory or 101 courses -- will be almost entirely online within the next 3-5 years.
What does this mean for you?
Here’s the rub: Doing it the RIGHT way makes a huge difference in both your impact and your income.
So committing to getting the support and coaching you need to create your course in a world-class way is the first most important step.
Energy Body Mastery
Course price: $297
The Radiant Woman
Course price: $297
Understanding Yourself & Others
Course price: $297
This is just a small sample of the successes that authors, teachers, experts and heart-centered entrepreneurs are having with their newly created online courses. And many of our students don’t even have a big following or list -- in fact most are in the early stages of growing their community.
Chris is a teacher, business coach, author and eLearning expert who is committed to empowering authors, teachers, experts and change agents to light up the world with their message.
He works with individuals and organizations to build and launch online courses and programs that deeply engage, inspire and transform participants from all across the world.
He is the creator and lead teacher of Launch Academy, a live online training program that guides participants through a proven step-by-step process to create and launch successful online courses...that are both transformative and lucrative.
He also created and hosted the Power of Purpose Global Summit (14,000 participants), the Man on Purpose 7-Week Online Course; and the Conscious Men Summit with John Gray and Arjuna Ardagh.
Chris has led or supported the online course launches of globally-renowned teachers such as Neale Donald Walsch, Jean Houston, Arielle Ford, Terry Patten and Linda Fitch…as well as mission-driven organizations including Thrive Academy, San Francisco Zen Center and The ManKind Project – to name just a few.
He is the former Chief Development Officer and Chief Marketing Officer at Evolving Wisdom, one of the fastest-growing online learning companies in the United States.
And Chris is also the author of the Purpose Activation Blueprint, and 5 Things You Need to Know to Create a Successful Online Course.
Chris graduated from Stanford University where he studied Political Science and Economics. He lives with his wife in Northern California.
You don’t have to ‘sell out’ to have both a transformative AND lucrative online course. I’ll personally guide you to create online courses that are:
I saw the challenges that up-and-coming teachers were having in the online learning arena, so that’s why I decided to create Launch Academy — a proven and ‘field-tested’ training program to empower teachers and experts with a launch system that makes the process of building online programs way easier and more successful.
By the end of the Launch Academy program, you’ll have all the tools and knowledge to launch an effective, transformative and lucrative online course. And you’ll be growing your community of learners across the planet too!
You’ll create this within a powerful community of other like-minded teachers and experts who will be your support during the program and beyond.
I'll personally guide you through the online platform creation process utilizing our 4 Essential Elements Model so you can offer an online curriculum that transforms your students and provides you a powerful base for teaching globally and increasing your income.
Share Your Message
Build Your List
Grow Your Income
You will be part of an engaged, like-minded learning group throughout the 4-month program — it’s your Launch Academy Learning & Support Community. We see this as a community-driven course in that you’ll be learning from each other too, supporting each other’s work, and potentially partnering with your fellow participants on your course launches.
You’ll connect and bond with your fellow course-mates during our time together, and surely find ways to help each other be successful. These relationships may last a lifetime.
In our first module, we’ll be exploring the factors that make an online course effective and successful — both for the student experience and for you financially. And we’ll focus on the first two building blocks: 1) your teaching Vision Statement; and 2) your Online Curriculum Roadmap. In this module you’ll discover:
In this module, we’ll take the first step into the Course Development Framework process by exploring WHO you are creating the course for — that being your ideal student or “Avatar.” Here we flip the conventional thinking on it's head and focus not just on your course content, but rather on what moves and motivates your Avatar, the person who is paying to be in your course (get it). In this module you’ll discover:
In module 3 you'll learn how to apply all of your learning about your Avatar to defining the transformation that is possible for your participants in the course. And you’ll begin the process of creating your Authentic Messaging Blueprint that forms the core of how you will talk about your course in ALL of your materials. Then you’ll create your course outline after this work is done. In this module you’ll learn:
Once you've completed the Course Development Framework process you’ll now be ready to develop the Marketing Plan for your course launch. In this module, you’ll learn how to translate your Authentic Messaging Blueprint into the various pieces of high-converting copy you’ll need for your launch. Your Marketing Plan will define how you will be using all of your marketing copy to attract potential students into your free online event and your course. The plan will also include the process of finding the right marketing partners to help spread the word about your course. We’ll also talk about the technology you’ll need to support the mechanics of delivering your message. In this module you’ll discover:
Having the right words in front of the right people is an essential part of the success of your course launch. Similarly, having the right visual ‘look and feel’ to represent your programs and you as a teacher is key to attracting your potential students and converting them into buyers. In this module we’ll not only dive into the creative design aspects of the online materials you’ll need for your course, but you’ll also learn the most effective way to construct the opt-in pages, sales pages and promotional materials you’ll need to market and sell your course. You’ll discover:
A critical aspect of a successful online course launch is being able to attract your especially-for audience, your Avatar, into your “Free Preview Event” (i.e. your webinar or masterclass). In this module, you’ll explore what will be the best content to teach in your Preview Event so that it’s a natural lead-in to your course. You can think of the Preview Event as the prerequisite learning for your online course. You’ll also begin crafting your free Preview Event script including how you share the 'offer' of your course. You’ll discover:
Now that you’ve attracted the eyes and ears of a wide audience of interested potential students through your Free Preview Event, we dive into the work of crafting your offer for the course, and converting leads into sales. In this module, we’ll discuss how to best implement your Marketing Plan, including the tactics and management of your email and social media campaigns. We’ll also dive into the final component of added value for your online course — your Bonus Package. You’ll discover:
In our final module, we put it ALL together to create a great onboarding experience for your participants, and then LAUNCH the first session of your course. We’ll focus on finalizing your content and all your participants materials for the course, and then set-up all the systems and technologies to deliver an engaging and interactive course experience for your students. You’ll discover:
Launch Academy guided me step-by-step through the process of a successful course launch...making even the tough parts completely doable. The program kicked me into gear and made it all happen. For my “Pilot Launch” I ended up with 52 people from 9 different countries, grossing more than $15,000...which totally blew me away! Anyone with teaching content or expertise to share with the world would benefit from using Launch Academy as their launch pad...the system works!
Creator of Integrative Wellness Facilitator Training [FastTrack student]
After completing Launch Academy I thought to myself...I'm SO glad I didn't try to figure this all out on my own. This training shows you exactly what you need to do, and when you need to do it, so you can be completely prepared for your launch without the last-minute scrambling. I can honestly say the launch experience has been completely stress-free, and it feels almost effortless. If you follow the roadmap Chris has developed for Launch Academy, you will finally get your course launched...successfully!
creator of the Guide Your Tribe course
Working with Chris has been amazing. He has been supportive and honouring of our teaching and has helped us to articulate it in a way that feels authentic to us and spreads the message to a wider, global audience. We were delighted to have over 1200 people from over 50 countries register for our first launch webinar, with more than 550 people showing up live. What is unique about Chris is that he has the technical knowledge, launch system and copywriting brilliance plus a deep care for his clients and respect for our teaching.
DONNA MCCALLUM & TIMEA KULCSAR
Creators of The Flow Experience
The detailed step-by-step process Chris teaches in Launch Academy helped me completely revamp the marketing and content of my high-end 12-week online course, and I doubled the number of students by doing it his way (in other words, the right way!). I exceeded my high hope for the number of students in the course, and doubled my revenues. I figure I got a 5-to-1 return on my investment in Launch Academy. I’m now going through the launch process again, using what I learned, and got more than 3,000 people into my introductory webinars!
creator of Clear Beliefs Coach Training
I'll walk you through every step of the process of creating and launching your online course. You’ll be fully supported in this course through: direct interaction with me on the live group calls (Zoom); all the course materials including training videos and the course workbook; learning interactions with your fellow participants; and the creative inspiration and motivation at the Launch Now! Retreat (optional).
And you’ll also be learning from Expert Faculty members who are committed to your success in the program. If you’re in FastTrack you’ll also have lots of 1-on-1 coaching to support you. You have a whole team of people behind you making sure you have everything you need for your LAUNCH!
You’ll have TWO live, highly-interactive video calls per month (on Zoom) for group coaching around the learnings and assignments for that month.
There will be time during every call for you to ask questions and be coached on your work, with the rest of the group witnessing and providing ideas and feedback as well. This is the power of a learning community.
Chris will also provide specific tips or best practices on these 90-minute calls to help you better navigate all the components of launching a successful online course.
Everything in Launch Academy will be RECORDED, so you’ll never miss any live sessions including the Group Calls and Expert Faculty calls.
The training videos are split into 2 categories for each module: 1 general teaching video; and 1 practical tutorial video related to the key tool or assignment given in each module.
You'll get clear instruction for each module via these videos as well as the documents and templates that go along with them. This allows us to spend more time coaching, answering questions and brainstorming on the live calls.
You'll have Lifetime Access to these videos and all the other course materials.
You’ll have access to all the course materials and resources via our private, customized Course Website.
Because you'll have Lifetime Access to the Launch Academy course website, you can easily go back and reference the materials and the videos as you do your second and third launches (and beyond).
This will be your home for all ongoing connection with your peers in the course during AND after the program. It’s a place to share ideas and resources and stay connected with your fellow ‘Launchies’ -- for practical and moral support.
This is a private Facebook group and is by invitation only for Launch Academy participants.
The Launch Toolkit includes Templates, Copy Samples, Checklists, and
Planning Tools to help make your launch planning and implementation much easier, and your marketing campaign more effective.
The templates will help you at every step of the process and save you a ton of time and headaches. The sample copy templates for your emails and your landing pages will be extremely helpful too.
You'll pair up with an 'accountability buddy' to provide support for each other and to help each other keep your commitments to completing the course and getting your online course completed and launched.
How awesome is that!
Everything in Launch Academy will be RECORDED, so you’ll never miss any live sessions including the Group Calls and Expert Faculty calls.
So how do you go about building an engaged email list of fans, prospects and buyers in the thousands? Lorna will share the 2 most effective ways to build a targeted email list in the thousands. Discover:
The Irresistible Free Offer (IFO) is a critical step in your online success. It’s where you first grab the attention of your visitors and turn them into fans of your work – from cold leads into warm leads. The IFO makes a promise to the visitor: “if you grab my free gift (and get onto my mailing list), you're going to love what I have to share with you…and you can decide if you want to take another step.” Many entrepreneurs underestimate the importance of this step and make some common mistakes when setting up their IFOs. In this talk, you'll learn…
Christopher Van Buren has worked in online marketing and media for over 20 years, as a publisher, marketing director, campaign manager, and launch strategist. He is an expert in content marketing, affiliate marketing and online strategies. Chris has written numerous books in the technology, travel and self-help markets and spent eight years as a literary agent, helping authors get their books published. Chris is the President and Founder of LaunchMoxie, Inc. Since 2011, LaunchMoxie supports small business by providing marketing services that leverage the power of co-operative marketing and distributed content models to drive traffic and sales for ourselves and our clients.
Have you ever been lost for words writing emails? Do you know how to write your message so people will be inspired to work with you? To convert prospects into students?
If you want to create an immediate connection with your target audience and have them know, like and trust you, then you need to learn the secrets of creating powerful copywriting. Professional copywriter (and civil engineer), Irene Scott reveals the copywriting secrets you need to be able to convert your prospects into students. In this expert session you’ll discover:
The most important element of copywriting. You don’t want to leave this out!
How to create your About Us page to captivate your readers using a proven formula
Which certain words magically compel your audience to take action
How to transform your core message into compelling copy for your emails, web pages, and your Course Sales Page
Irene Scott, B.Sc., B.E., and AWAI member has helped heart-centered business owners, trainers, authors, speakers, and entrepreneurs around the world create a compelling message so they can connect with their ideal audience. With 20 years’ experience as a medal winning civil engineer, she combines her sharp engineering and analysis skills to analyze, solve and create compelling copy for her clients. Irene will give you proven formulas, tips, and tools to help you transform your message into powerful converting copywriting, so you too can inspire your audience.
Most people don’t realize that public speaking is an art and a science…and unfortunately most don’t know how to speak powerfully. Learning the fundamentals of speaking is absolutely essential when you are growing your online presence. Since the trust factor online is lower than if your customers meet you in person, you’ll want to make sure you are coming across both authentically as well as effectively. Master speaking and performance coach Jonathan Bender provides us this special training on how to feel confident, sound engaging, and use your body effectively whether on a video call or an audio recording. In this expert session you’ll learn how to:
Make your voice more engaging and dynamic, for webinars and on video
Warm up so that you are engaging and effective at the start
Effectively create connection in both live and recorded videos
Enhance your personal presence for videos and audios
Jonathan Bender, MS, MFA has helped thousands of coaches and conscious entrepreneurs become powerful speakers who change lives. A coach for over 20 years, known for his signature online training, Claim Your Voice: Speak with Power and Presence, he has helped clients speak on stages including TEDX, SXSW, and Wisdom 2.0. Also a theater professional, Jonathan incorporates performance techniques (acting, voice, movement) as well as personal development, to help you show up authentically and dynamically.
When it comes to establishing yourself as an expert in your field, there’s nothing more powerful than being recognized as a bestselling author. A book is the ultimate calling card that gives more credibility so you can build your list, earn more income, charge more for speaking and consulting, and best of all, can reach thousands of people with your transformational message. In this training, #1 bestselling author and online marketing expert, Geoff Affleck shows you a simple step-by-step system to publishing an eBook and becoming a bestselling author. In this expert session you’ll learn:
As a bonus you’re getting TWO tickets to Launch Academy's 2-day Launch Now! Retreat. It will be held in the San Francisco Bay Area in early August and is specifically designed to guide you through a variety of creative exercises, masterminding opportunities, and small group activities that will bring your online course offering to life. It provides the opportunity to connect in person with your fellow "Launchies" and interact with past participants as well. It's a blast...so you don't want to miss it! (It’s optional so if you can’t make that’s totally fine.)
We have worked closely with a select few tech partners to bring you a best-of-class online learning Technology Package that will make your launches and campaigns easier and more effective. We are partnering with Ontraport and AccessAlly to provide you with discounts on a simple suite of software that will save you $1,800 per year.
This information-packed eBook from Chris Kyle will be a valuable reference for you as a companion guide to the LIVE calls and the course materials in Launch Academy.
You'll receive free access to Geoff Affleck's eBook Bestseller Bootcamp—an online course that shows you exactly how to write, publish and launch your first self-help or how-to eBook.
Geoff Affleck is a self-publishing expert. During this 45-min session Geoff will help you gain more clarity on your next steps to monetizing your message by publishing a book or how to leverage a book you've already published.
* Limited to the first 20 people to schedule a session
“The Global Messenger Mindset” -- a special LIVE call with Chris Kyle in which he’ll take you through the inner game of what it takes to create the higher-level of impact that you are being called into with your teachings, your message. He’ll share some ideas and do laser coaching with people on the call.
For those who want more personal consulting, customized support and accountability through working closely with Chris and his team on their online course we offer…
This option includes everything in the Launch Academy course listed above PLUS:
You’ll have direct, personalized support from Chris throughout the course with 1-on-1 video coaching sessions (4 sessions).
This will provide you the opportunity to get deeper creative input and marketing insights from Chris on your course development and marketing plans.
Chris will be able to guide your work throughout the entire course. These 1-hour calls will be held on Zoom Video, and will be recorded for your reference.
The first 1-1 consultation will focus on evaluating and tweaking your marketing technology set-up including your landing & sales pages, webinar delivery, and email marketing systems.
And in the second call Geoff will advise you how to build your online course members' website.
In these two 1-1 sessions Irene will advise you on how to write compelling marketing copy for your landing pages, sales page, and promotional emails.
She'll evaluate your copy drafts to help you find your voice without being "salesy".
Launch Academy was designed and delivered to teach every participant a comprehensive and in-depth how-to in delivering a highly-effective and transformative online program. Unlike other programs that only teach you part of what you know and then encourage participants to sign-up for add-on services, I found Launch Academy gave me not only the knowledge but the confidence to deliver the high quality program I expect to bring to the market. I have participated in many online programs and this is the gold standard by which I now evaluate other programs!
Creator of Passion Never Retires
If you are wanting to get yourself launched, I don't think there is a better course out there for helping you to comprehend and take the steps that are necessary to do this. Every session was presented impeccably, and built structure on the previous session. Chris and his Expert Faculty were inspiring and methodical. My mentoring sessions with Chris really got the creative juices flowing. I will be integrating and translating the material presented for years to come.
Founder of Spiritwater Gardens
Before joining Launch Academy, I had NO idea where to begin or what steps I needed to take to convert my book content into an online course that people would want to take. As the course progressed, my concerns evaporated. Chris provided a step-by-step roadmap for action, and he also modeled what he was teaching. He created a field of learning and support for all of us in the program. We were learning. We were growing. I now have a clear course development system to create a transformational experience that can serve my community ALL over the world!
Speaker and author of Honorable Closure
This course provided SO much value, helping me to get really clear on my messaging as I was building my business, writing my first book and engaging on social media. Even though I didn't launch a course in 6 months like I thought I'd do when I first registered, the clarity I got from this work helped me to create other products/content and start building my platform. And I know that when I'm ready to launch my course this year, I'll be much more confident and clear.
Author and creator of Body Love
Launch Academy is an 8-week training program with the first LIVE group call on May 7, 2019. ALL live sessions will be recorded so you can access them at your convenience if you can’t make some of the live dates. Choose from one of two enrollment options below…
TOTAL VALUE OF LAUNCH ACADEMY COURSE + BONUSES = $8,800
$697 for 3 months
Absolutely NO RISK Guarantee: I'm so confident that Launch Academy works that I guarantee it! Simply follow the steps in Launch Academy to create and launch your online course, and if your gross course revenue doesn't exceed your Launch Academy tuition costs we'll refund 100% of your tuition.
Everything in the Launch Academy Course
$6,816 Bonus Package
TOTAL VALUE OF LAUNCH ACADEMY COURSE + BONUSES + FASTTRACK COMPONENTS = $17,392
$997 for 4 months
Schedule a free 15-min consultation with Chris to discuss your unique situation to see if Launch Academy is right for you.
You can also email us at firstname.lastname@example.org or click the LIVE CHAT button on this page. We're happy to help.
We realize that this may be the most important investment for you this year in taking your teaching and your business to the next level.
So the commitment of the Launch Academy team is to ensure that you feel like you maximized the return on your investment as you take what you learn in the program to launch not only your first online course, but as many other courses and products in the future. Here is a simple calculation grid to see how you are likely to make back your investment in Launch Academy quickly and many-fold over.
Even for as few as 25 participants in your intro course, you are likely to make a 2x to 3x return on your investment for the Launch Academy enrollment fee.
# of Participants
*Examples are based on launching a 7-module course with a course fee of $297. Results not guaranteed.
I had a global audience I couldn’t get classes to. Chris offered the whole process from course creation to manifestation with deep marketing expertise, an authentic sensitivity to the ethics of my market, and superb help with the all of the technology and its integration. I, literally, could never have done this in this way without Chris’s expertise. And the success of my first online offering (with 220 participants from around the world) makes it all that much sweeter.
Energy Body Mastery Course
I'd been teaching courses in person for many years and was ready to add teaching online, but found the prospect overwhelming. How do I attract students? What software do I use? Where do I start? In Launch Academy, Chris walks you through the entire process, step-by-step. I followed the steps and had a big, successful launch: 91 students and a net profit of over $20,000. And now I have a template for how to turn my knowledge into income for the rest of my life. I'm very careful about what I recommend to my students, but I can wholeheartedly recommend Launch Academy.”
Creator, Understanding Yourself & Understanding Others
You will be connecting with Chris and the other Launch Academy participants via a Zoom video conference call twice a month. You will have exclusive access to the Course Website which houses all of the materials in the course including training videos, recordings of the group calls, documents, templates, PDFs, etc. We’ll also be interacting and sharing via our private Facebook page throughout the program. It will be a high-engagement, real-time online experience.
The only equipment you’ll need is a computer (or tablet) with an internet connection. All of the calls and the materials will be accessed online via our Zoom video conferencing service, our Launch Academy private course website, and the Launch Academy private Facebook group.
All of our group sessions (1 call per week) will be recorded so you’ll never “miss” a session and have lifetime access to all archived recordings. The Expert Faculty Sessions will also be recorded. If you choose the FastTrack option, your 1-on-1 coaching sessions will also be recorded, and if you miss a scheduled 1-on-1 session, you will then need to reschedule directly with your coach.
You can certainly share the recordings and materials with your partner or program coordinator, however, only a paid participant can be on the group calls and receive coaching support from Chris and his team. If you choose to BOTH apply (you and your biz partner) then we can provide a discount on your tuition for having two of you register together. Contact us for more information about this tuition discount: email@example.com.
We would prefer applicants to have some teaching or coaching experience with their content, but it's not required. If you have a new book, a workshop you've delivered or expertise in some specific area, then Launch Academy is still an excellent fit for you. If you have absolutely no idea what you want to teach, then this course is likely not for you.
Here are the dates for the 8 LIVE group calls on Zoom. Please note that every live session will be recorded as a video and posted on the course website within 48 hours so you will NEVER ‘MISS’ a session if you can’t make it live. All calls will be at 11:00 am Pacific Time on these days: May 7, 2019... then May 14, May 21, May 28, June 4, June 11, June 18, and June 25.
NOTE: Don't worry If you miss the first May 7 group call. There will be another LIVE "re-run" on May 13 at 11am Pacific time so you won't miss anything!
You will receive two emails: 1) a purchase receipt email for your payment; and 2) a Welcome Email from us with some basic information about the course, your access info to the course site, and a few key logistics to prepare you for the first live call of the course on May 7th at 11:00 am PT. If you have any questions about the course please just email us at firstname.lastname@example.org.